I have had the privilege and challenge of being an integral part of my son’s business for the last five years. My role as the Chief Financial Officer has been to keep the company books (which meant learning to use QuickBooks) and ensure all the bills are paid, including state and federal taxes. My personal

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10 Steps to Successful Low Budget Marketing 1) Identify the Desired Outcome of Your Marketing Plan You can’t accomplish marketing goals that you have yet to set. So, sit down and set small, realistic goals that you hope to achieve through an increased marketing effort (i.e. acquire 2 new accounts in the next 6 months,

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Long gone are the marketing mantras of decades past that preached absolute and unquestioning obedience to one narrowly focused field or marketing—fads which were by and large the result of the limited types of media that the masses had at their disposition until the end of the last century. Nowadays, with our mentalities fully within

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