By Scot Small What is the goal? “If you aim at nothing you hit it every time” unknown.  This is a drum that you will hear me beat consistently over and over. There is nothing more important than knowing your goals. How will you measure success if you do not have something to measure against?

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Keyword research is a fundamental aspect of internet marketing, yet many companies fall short when they implement keywords into their web copy. One of many reasons is they fail to use action-oriented keywords. Keywords can give us insight into the thinking pattern of the searcher. For example, if you are interested in finding out information

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What a week! It’s been a big week in search engine optimization. Google’s out, Bing’s in, Apple’s unsure and Facebook is beating everyone. If that were not enough, there is a lot of speculation about what the future holds for SEO. Pulling out of China First, the SEO world has been buzzing about Google’s involvement

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