Let’s say a company that makes light bulbs wants to run an ad. Their marketing division comes up with two ideas, and they decide to run a test. They run an ad that shows a rather scantily-clad woman holding the light bulb, and they run an ad that shows their light bulbs actually in-use (at home, in a business, etc.). The ad campaign starts, and the results come in…

Okay, so the title is kind of obvious, I know. But I feel like it sums up a feeling that I have about a lot of things. Today, we live in a culture where a lot of stuff gets around in what most people refer to as an “instant.” We have broadband internet capable of download speeds which make the telephone modem of the nineties look like a turtle’s pace by comparison, and this fact has ushered in an era of digital content which is not likely to disappear anytime soon.

Alright, everyone is entitled to their own opinion, and part of living in America is that we have open doors to a wide variety of minds. I like that – I like being able to converse with people about my opinions or about their opinions without wondering if I’m going to get shot or hunted down because of it. But I must admit…throughout my work with our web design firm, I have become rather exasperated by Internet Explorer.

1. What do you do? How long have you (the company) been doing this?“I’m a developmental optometrist (it’s a specialty within optometry), meaning I work with people that have learning issues related to vision. I’ve been doing this for 32 years.” 2. What motivated you to start this company?“I want to reach as many children

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