Consider, for a moment, what goes into a successful online marketing campaign. First, you must have a presence online, which itself means building a website at minimum and likely also developing presences on social media websites such as Facebook and Twitter. Then, you must decide what mix of advertising and word-of-mouth marketing you want to engage in. Online, word-of-mouth is performed through a mix of social media engagement and search engine optimization, while advertising is performed through paid ads on various websites. Finally, you must tie your online presence to your real-world presence through branding efforts and real-world advertisement of your website. Nowadays, just about anybody who has a business card has their website on it somewhere!