And things to think about for your website design.
How do you select a web design company? That’s easy – you pick RevBuilders Marketing! Okay, okay. I just had to say it. 🙂
The first thing you’ll want to do is remember what the purpose of a website is: A constant online communication and marketing of your company and your services (or products). It’s the online version of a store, even if you don’t sell anything directly from your website. As Scot Small said in his last post, “Your website can be your best employee. It can work 24/7, requires no health insurance or benefits, never complains and never asks to go on vacation.”
You should also keep in mind that websites do get old and have to be redesigned. As technology gets more powerful, more and more websites are updating frequently. How often depends entirely on your industry, on the type of website you currently have, and more. A general guideline, as of right now, would be 2-4 years. Some websites can make it longer than 4 years, but that requires constant analysis of the website’s usefulness, and comparing it to other up-to-date websites (not your competitor’s 9 year old site). In addition, we’ve noticed the lifespan of websites have been getting shorter, so in a few more years, websites could be updated as often as annually.
Why is this important to know? Something such as the timespan of your website affects considerations for a website (or website redesign), such as the amount of money and time you should spend on one website, and even what the website contains.
Here are six other things to consider and do when selecting a web design company:
- What’s your budget? In today’s world, you can create a website with anything from $100 to $100,000. That might sound like an insane range, but it’s true – we’ve seen both ends. So you need to sit down and create a budget for what you want to spend on your website. What should you spend? That’s a little tougher to answer. Obviously, you can expect that the more you spend, the better your website. $100 could be for a url purchase, hosting and setting up the website yourself. $100,000, on the other hand, could (and probably should) be exceptional website design (or redesign). It may be difficult to budget when you don’t even know what you want, or how much what you want will cost, so this is a step you will likely revisit over and over again.
- Research websites. Take the time to research what you want. Look at a website and note what you like and what you don’t like about that website. And don’t look at websites only in your industry. Look at websites in completely unrelated industries.
- Research companies (or designers). Next, take the time to research website design companies (or individual designers, if you’re going for a one-person team). Don’t go with the first one you come across. Don’t go with the one that has the prettiest website (although that’s certainly a factor). Ask to see their website design portfolio or work samples. Check out their “About” page or “Culture” page or whatever they call it when they have a blurb about themselves. Ask about how their websites are built – are they SEO-friendly? Can search engines find them easily? Will the website load quickly?
- Meet the folks at the company. Or call them or email them or message through a social media – whatever it takes, try to connect prior to the start of your project. You need to make sure that you are going to work well with this design company. They could be excellent designers and developers, but if your personality doesn’t mesh with theirs, you may find yourself more frustrated in the process, or worse, they don’t understand where you’re coming from. The last thing you want is to spend money and time on building a new website, only to end up with something that doesn’t fit what you wanted in the first place and go through a process you didn’t enjoy.
- Do you have time for a new website? It takes time. Even if you hired an entire team to do the strategy, design and development, and even the content writing for you, it will still take time out of you and your company. And you should be involved in the process. While you want to find a website design company that understands your desires, your industry, and what you’re looking for, you are going to be the owner of this website. It’s a facet of your business. Don’t distance yourself so much that it feels unfamiliar to your company.
- Are you ready to grow? If you’ve got a new, appealing, customer-oriented, search engine optimized website, along with responsive design or a mobile website, you should expect to grow. It still takes additional marketing, online and offline, to attain leads, but if your website has improved, online leads may trickle in (or pour in). You have to be ready, internally, to grow.
These are just a few things to think about as you consider selecting a web design company. If you’re struggling with even starting the process, or if you’re interested in a website design, feel free to contact us at RevBuilders Marketing.