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by Becky O.Dilbert - Black Hat

At the end of the day yesterday, the RevMan sat down with Tamara and I and we talked about our new website that will launch soon! We looked at it from a design perspective, but more importantly from an SEO point of view. We have the design looking really good and now that the design is pretty much done, we can focus on the SEO side of things and the content of each page.

Tamara and I left the meeting, each with a to-do list of things for the site. We will be updating our content, adding pages and content, and even getting rid of some outdated material. My project right now is to create a Frequently Asked SEO Questions list. We want to be sure that everyone that visits our site will leave with any questions answered, even those questions they weren’t quite sure how to ask. I am excited to see our new site launch! Don’t worry, we’ll let you know when it does and then you’ll be able to check it out for yourself.

Even in the research that I did today to find questions that people are asking about SEO, I learned a lot about SEO. There are things that I never thought to ask, but when I saw someone else ask the question, I was able to find the answer and learn for myself. One example was the question, “Is black hat SEO legal?”. Prior to my research today, I would have said, no, it is not legal. However, black hat SEO is legal. It is not ethical and therefore not recommended, but it is legal.

For those of you that don’t know what black hat SEO is, it is when a company tries to trick search engines in order to rank higher. This can be done by hiding white text on white backgrounds, having long lists of keywords on your site, and creating fake pages among other things. Though these tactics work, they are very temporary in their success due to the complex algorithms that the search engines use to rank pages. JC Penny’s participated in black hat SEO in the beginning of the year and were penalized for it. They dropped like an anvil to the bottom of Google’s rankings.

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