There’s an interesting article that I came across earlier today here on the value of web content. Those who are familiar with RevBuilders know that I’m the “content guy” here, so I’m sure it seems more than fitting that I’m going to crusade for spending more on writers. In fact, I’m sure plenty of you
As you read your content aloud, you will naturally hear the things which sound awkward. Since most people read by mentally “sounding” words that they see, they will pick up on these same awkward moments. If something you are reading aloud isn’t put the way you would say it, rewrite it so that it is put in such a way.
Most writers do not get paid enough for their work for independent research to be worth their while. Therefore, a lot of what the modern copywriter is learning to do is to simply repackage the information which is given to them when the project is assigned. While you can pay a writer enough that they’ll do research on their own, chances are it’s not in your budget most of the time, especially when you need something big, like 60 pages of web content.
There is some debate on what, exactly, the phrase, “more integrated into our pipelines,” means for the various people who work in the web design industry, particularly those who work as SEOs. Some are claiming that rolling updates are, officially, “here” for Google, and point to the fact that adjustments to Panda-slapped sites are taking hold much quicker than they were before as evidence of this point.
Does your business have a blog? If so, how’s that going? Are you consistently meeting your quota for blogs in a given week or month? How’s the content?