by Tamara R.
Not really in honor of Halloween, though on a slightly related topic, I want to take a moment to look at Fear. Fear is a huge motivator, both good and bad. Good, because it can give you the adrenaline rush to get out of danger; and bad, because if you perceive something incorrectly as danger it can also cause you to run away, or freeze up, or such similar incorrect reactions. Public speaking, for instance, is a huge fear for many. So is flying, heights, spiders, and more. In fact, for most people fear is not helpful at all, but an inhibitor, something keeping them from pursuing dreams and ambitions.
What Are Your Fears?
I’m not going to tell you my fears, on the off-chance any pranksters are reading this. I do think, however, that a lot of people share similar fears. This includes “real” fears and work-related fears. What are your fears when it comes to business, and especially when it comes to marketing? What are you most afraid of? In business, are you afraid of customers not coming? Employees quitting (or worse, giving you a bad name)? Stockholders pulling the plug?
In marketing, do you fear a marketing campaign doing nothing to increase customers? Is marketing worthless? Or, the wrong marketing campaign sending customers running?
Business is a venture, but it certainly does not (normally) come without fear. This being said, outside of a logical “fear of failure,” I oftentimes feel like people are too worried about “What will happen if I do this?” instead of “What will happen if I don’t do this?” I think a great many of companies have risen to the next level because they face their fears, admit that it’s risky, and step to the next level. And I’m not advising companies to go sprinting off ten levels up and into over-production, over-working employees (and yourself), and bankruptcy. I’m saying if you’ve considered all the details, why not think about going to the next level? Weigh your risks versus the gain, and consider what happens if you don’t take the leap to the next level. A business that doesn’t grow is dying. The death may be slow, but it does eventually get there.
I was going to talk about what one of the next levels might be… but I just remembered this is a blog, not a novel. So I’d better stop now. Have a wonderful weekend!
PS – I think we should totally make the picture in this blog our RevBuilders logo!