One thing that I have been doing a lot in the last month, even if no one bothers to look, is editing our client’s Thank You pages, and I will be updating RevBuilders’ Thank You pages to make them better.
“The Thank You page?” I can hear someone ask me. “What good is editing the ‘Thank You’ page?”
RevBuilders is always striving for more and more quality, but one area that I have really come to understand is how important the Thank You page is. This is the page that a visitor on your website sees just after they have filled out a form. This is probably the last page they see on your site, in fact, before closing out the page, if not their browser, and moving on to something else. While not everyone will stop to read, for those that are still debating your service or product, and are more curious, the Thank You page needs to be optimized to convert, just like the rest of your site!
Although I’ve been editing Thank You pages with content from each client’s site, I decided after a time to look up examples of Thank You pages. What I found was very fascinating, and all of them included some points I thought to share:
1. Start off with Thank You, and thanks for…what?
All of the pages I liked best had right off the top, “Thank you for filling out our form!” or “Thank you for downloading your FREE document!” and so forth. Some of them even said, “Congratulations!” This little bit of humanity is a warm welcome in the midst of so much computer-ized processes.
2. Give them an expectation, and add a way for them to contact you in case something goes amiss.
It happens. Maybe the form had a glitch, or your email wasn’t working that day. Maybe the free audio file got corrupted on its way to the inquirer. Regardless, adding a phrase to the effect of “If you don’t hear from us in X days, please contact us at…” is a great way to let people know when they should expect to hear from you, and if they don’t, what they should do.
This isn’t a guarantee that people will remember or will bother to let you know when the website doesn’t work, but it is good to let them know what their expectations should be. If the visitor is wondering where his or her free download is after the fourth business day, and it’s supposed to send immediately, how will he or she ever know to contact you about the issue if you didn’t set the expectation?
3. Did their email just get added to a list? Tell them so.
No one likes unwanted surprises, right? Instead of surprising your visitor with a seven-email drip campaign or a monthly newsletter after they submitted their email for a free download, tell them up front to expect the emails! And, let them know how to unsubscribe if they’re not interested. Now your visitor knows the emails are coming, and has time to think about whether they will receive your emails, instead of simply deleting them the moment it hits their inbox. Sure, you might have people unsubscribe immediately who now know what the emails are all about…but they were going to do that already. They would have just clicked through maybe two before finally figuring it out.
4. Have anything else to offer them, or to keep them connected? Say it!
Have a blog the visitor can follow? Or social media outlets for them to connect with you at? How about even a free whitepaper for them to read while they’re waiting to hear from you? Offer it! If this visitor is getting ready to purchase your service(s) or product(s), they would love to know more about you. And I don’t mean just a link to the homepage, although that should certainly be possible from the Thank You page.
Social marketing could apply to your Thank You page. Be social, be helpful, and be thankful!
Engaging your leads on the Thank You page is just another step of marketing, and it’s a great place to follow-up with some expectations and extra goodies. (Remember? Chocolate chip cookies and puppies?)
With this in mind, I’ve got more editing to do! Thanks for reading!