Eight months after Google’s Panda update, which sent many SEOs and web designers scrambling to overhaul the content on their website, Google has announced another change to their ranking factors. Though Google often changes the algorithm internally, most of these changes simply refine the company’s previously stated goals. As such, when Google announces a ranking

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1. What do you do? How long have you (the company) been doing this?“I’m a developmental optometrist (it’s a specialty within optometry), meaning I work with people that have learning issues related to vision. I’ve been doing this for 32 years.” 2. What motivated you to start this company?“I want to reach as many children

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People often think of the relationship between SEOs and Google as a one-way path: SEOs have learned ways to navigate Google’s search algorithm in order to maximize their clients’ SERP ranks. SEOs are therefore often thought of as somewhat parasitic—basing an entire business model on a major software platform while contributing nothing to said platform.

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Recently, Hotmail has been steadily releasing additional features for their e-mail users. These features offer users more flexibility in how they manage their Hotmail inbox. Of all of these features, e-mail marketers are paying the most attention to a new “one click unsubscribe” feature, designed to help users end subscriptions in a hassle-free way. Microsoft

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With 200 million users, Twitter is the distant runner-up to Facebook in the social media industry (Facebook has 750 million active users by comparison). So while you are certainly reaching a smaller audience with Twitter, the truth is still that there are 200 million eyes who can watch, or even follow, your feed. This has

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