(So What Are You Doing About It?)
by Tamara S.>
Whether you like it or not is out of the question – Facebook is a-changing! And, it’s not just people’s personal pages that are undergoing this switch, but the business (or brand) pages as well. While there’s been a lot of mixed emotions on how people feel about the new Timeline layout, some things are for sure about Facebook:
Picture Up Front, Business In The Back
Probably in an effort to allow (force) businesses to be more social, and because images can be far more alluring than text, Facebook has developed the “Timeline” layout with a massive cover picture at the top and a square photo for the profile. Images appear larger-than-life on the cover, which can be great for some but frustrating for others.
For businesses that use pictures already, this is like icing on the cake. But for those whose businesses don’t lend themselves to pictures, this can be a huge pain.
Your Wall Is Your Default Page
In the past you could redirect people to other pages by default. Now, it’s the Wall for everyone. This requires that you make regular posts to attract people that come to your page – another push to be more social, instead of using Facebook like a second static website.
There Is A Timeline
Posts have always been layered via time, but now there is an actual “timeline progression” that people can scroll through. It would make sense to remain active, then, so that your business doesn’t have huge gaps of silence in your timeline.
However, posts aren’t completely frozen in time either, nor are they confined to the half-side size. If you “Highlight” a post (click the star button on the post), it explodes to fill the entire screen in the Timeline. Another excellent option for posts with pictures (again), and for posts you want to draw attention to in general. You can also pin a post to top of the page (click “Edit,” and then “Pin To Top”) to keep it at the top like a featured post. This is great for on-going specials, upcoming events, and stuff like that.
It Keeps Going, And Going, And Going…
There are a ton of other changes that we’re still reviewing (for instance, apparently you can customize the app icons on your Facebook Page – it’s pretty neat). The core question for you, however, is not necessarily whether you like the changes or not (though certainly I’m curious to know why), but what are you going to do about the changes?
I posted back in September about the changes that were going on then in Facebook (you can read the post here). So change has happened – what are you doing to learn about it? Facebook is a free media platform that the majority of our society is currently using as a means to communicate – and at this point, it’s not losing popularity any time soon. Instead of spending our time complaining about the changes, let’s spend time learning what’s new and how to utilize the changes. As businesses, we need to go where the people are, and right now they’re on Facebook, with the new Timeline layout – so meet your audience there.
You don’t necessarily have to do this alone, however. I try not to be salesy in my blog posts, but I can honestly say that RevBuilders can help you with the changes in Facebook. We’re working on our page as I write this, and we’ll be helping our current social marketing clients with their pages too. So if you feel completely overwhelmed, let us know – we’re here to help.