When it comes to perfecting an SEO strategy, using only one social media platform isn’t going to be enough. Similarly, a failure to think critically about the content that should be presented on each of these social media profiles could be the reason behind a campaign flopping.
Which Social Media Platforms?
Diversifying social media presence is critical, but it’s also important to know where to start. Facebook and Google+ are definite launching points, but the rest of the social media world shouldn’t be ignored.
- Facebook. This is one of the most relevant and widespread social media marketing platforms. Facebook can help add visibility to your brand by showcasing your company logo along with updates about what’s going on in your business. Facebook content is also highly shareable, which makes it an ideal platform for interactivity.
- Twitter. For “micro-sharing” content, nothing beats Twitter. This platform can also keep track of who is talking about your company.
- Google+. While Facebook and Twitter are not always searchable, Google+ was engineered to dominate search results more than any other platform. Other social media platforms are probably used more often, but Google+ shouldn’t be ignored because of the amazing search potential it offers.
- Pinterest. This is especially useful if your brand has a lot of high quality visual updates. For image sharing, Pinterest is the way to go.
By using these social media pages to share great content, including images, and to adding to the conversations users are already having, your SEO strategy will be enhanced. You can also boost results by tactfully asking others to share and like your posts. However, it’s just as important to remember that social media is exactly that: social. Don’t sell your content on social media; share it instead.