We are officially a quarter of the way through 2014: how is your online marketing performing? If it’s not going as well as planned, it might be time for some different strategies. Consider some of these online marketing tips from the experts: Keep using email. Despite the growing interest in social media marketing, email is
Whether or not Google+ takes over the world of social media marketing, business owners should invest in a Google+ Page so that they show up in search for signed-in Google users.
Google claimed that they are now treating 410 server header page statuses as “more permanent” than 404 errors. This is in response to the fact that most webmasters are using 410 as a signal that page has once existed at a certain URL, but has now been permanently removed. Not just moved to another location (that would be a 301 redirect), but truly “gone” as the name associated with the status would imply.
I think they named the update Penguin to purposely call Panda back into the minds of SEOs. I can’t think of a single naming convention that would ever go from “Panda” to “Penguin” as a natural progression, and the fact that they are both black and white animals supports this suspicion. Or maybe I’m paranoid and they’re just on a black and white kick recently. However, the fact that efforts designed to game the search algorithm is referred to as “black hat SEO” and efforts focused on meeting the ideals of search is referred to as “white hat SEO” has me wondering about the symbolism.
In the SEO world, it’s pretty easy to find a massive number of different tricks and techniques, all of which promise to improve your search engine ranking. The job of a seasoned SEO is to figure out which of these techniques are things which Google truly cares about, and which things are simply “tricks” which