Many assume that web design and SEO are completely separate parts of a company’s online marketing campaign. However, SEO and web design actually go hand in hand. When your web designer is creating your website, there are many elements that he or she can work with to maximize SEO. By integrating SEO into your web design, you will be able to ensure that your website improves in search rankings and is found by more users.
Keywords are a very important aspect of your SEO campaign, and they are integrated into your website in many different ways. Before you start utilizing keywords, it is important to do your research and learn what keywords are most competitive in your industry. Then, you should use keywords in not only your web copy but also site elements. These include title and header tags, meta descriptions, external and internal links, navigation, image descriptions, domain name, and sitemap.
When it comes to images, there are many ways you can improve SEO. First, your images should be high quality – within the range of 30-120kb and a resolution of 72dpi is ideal. Your alt and title tags should utilize keywords, and your images should be compressed into smaller file sizes so that they will load more quickly.
Meta & Titles
You should also optimize title tags, meta descriptions, and the meta keywords tag with your main keywords. While the meta keywords tag is less important, there is no drawback to optimizing it. Meta descriptions and title tags should be keyword rich, but don’t overdo it – Google and other search engines penalize websites that practice “keyword stuffing.”
The navigation of your website should also be optimized for search engines. First, your website navigation should be done semantically, which means that it progresses in a logical format. For example, if you have a drop-down menu for “Locations,” each sub-page should be a separate location. Use word links rather than images to make your navigation search engine friendly. You should also have URLs that are user and search engine friendly, describing the page rather than being a mix of random numbers, letters, and symbols. Finally, your sitemap should be HTML rather than XML, as Google favors HTML.
Another important component to both web design and SEO is Google Authorship. If your website has a blog or regularly posts articles, you should have these services set up to attribute authorship to a verified Google+ profile. This allows Google to see that your website is posting content from a verified author, boosting your ranking in search results.
Finally, social media integration is a key piece of both your web design and SEO campaign. One way that you can integrate social media into your website is through social share buttons, which allow users to share your content and products. You can also integrate social feeds and other tools into your website that allow users to like your page and write comments and reviews, further improving your visibility on the web.
Contact RevBuilders today to learn more about how SEO and web design can benefit your business.