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Guest Post 1 of 4…technically.

It was kind of hard to write a blog when I knew I’d already be gone, but I wanted to help RevBuilders out a little more. So, I’ve worked up a series of “guest blog posts”! Keep in mind I’m gone for all of these, (although I’ll probably end up checking in to make sure they post correctly)!

I always tried to research the latest and greatest in web design when I have a chance, and lately I’d been looking into color. However, what’s been fascinating to me is I kept finding the same exact content on color – it’s like people have no input of their own on color. I wonder how much of our reaction to color is driven by our culture, and what we’re told colors mean? On just a quick search of other cultures, it looks like reactions to colors are driven more by the society people grew up in rather than a set standard across cultures.

For two good resources I found (out of many), check these out:

  • http://vandelaydesign.com/blog/design/the-psychology-of-color-in-web-design/
  • http://www.colorassociation.com/resources

This being said, there are some general rules that apply in Web Design in terms of colors, and I think RevBuilders’ Sr. Graphic Designer could agree with me on these:

No (or Limited) Reverse Type
Light text on a dark background is just bad. Except for one line for a headline or perhaps menu options, I do not recommend reverse type. It’s such a strain for the eyes.

Brighter Colors Attract Attention First
It might make sense after I say it, but it appears that the brighter the color, the faster it draws attention. However, this can be reversed if all the color used on a site is bright in nature except for one dark spot – the eye will be drawn to this. It’s the contrast that causes the attention to go to the spot.

Limit Number of Colors
It should go without saying, but I still see websites where people are trying to pull off about a four to five color combo (and no, white and black where not two of those). With rare exception this is a really, really bad idea – too many colors become distracting to your viewer, and the site lacks coherency. Obviously a true designer can make a variety of colors work…but I highly doubt that everyone in this population is a designer.

Just some thoughts of color for web design!

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Tamara Schaad

Writing has been a long-time love of mine, and RevBuilders offers me a wide variety of opportunities to hone my skills in written communication. I also love making plans and processes, and to serve both our team and our customers in a number of ways, making sure that everyone involved in the day-to-day operations is happy.