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Guest Post 1 of 4…technically.

It was kind of hard to write a blog when I knew I’d already be gone, but I wanted to help RevBuilders out a little more. So, I’ve worked up a series of “guest blog posts”! Keep in mind I’m gone for all of these, (although I’ll probably end up checking in to make sure they post correctly)!

I always tried to research the latest and greatest in web design when I have a chance, and lately I’d been looking into color. However, what’s been fascinating to me is I kept finding the same exact content on color – it’s like people have no input of their own on color. I wonder how much of our reaction to color is driven by our culture, and what we’re told colors mean? On just a quick search of other cultures, it looks like reactions to colors are driven more by the society people grew up in rather than a set standard across cultures.

For two good resources I found (out of many), check these out:

  • http://vandelaydesign.com/blog/design/the-psychology-of-color-in-web-design/
  • http://www.colorassociation.com/resources

This being said, there are some general rules that apply in Web Design in terms of colors, and I think RevBuilders’ Sr. Graphic Designer could agree with me on these:

No (or Limited) Reverse Type
Light text on a dark background is just bad. Except for one line for a headline or perhaps menu options, I do not recommend reverse type. It’s such a strain for the eyes.

Brighter Colors Attract Attention First
It might make sense after I say it, but it appears that the brighter the color, the faster it draws attention. However, this can be reversed if all the color used on a site is bright in nature except for one dark spot – the eye will be drawn to this. It’s the contrast that causes the attention to go to the spot.

Limit Number of Colors
It should go without saying, but I still see websites where people are trying to pull off about a four to five color combo (and no, white and black where not two of those). With rare exception this is a really, really bad idea – too many colors become distracting to your viewer, and the site lacks coherency. Obviously a true designer can make a variety of colors work…but I highly doubt that everyone in this population is a designer.

Just some thoughts of color for web design!

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Guided by one his favorite songs “The Impossible Dream” Scot is constantly reaching for the unreachable star. It’s this passion for success and achievement that drives him to create success for RevBuilders Marketing and its clients. Scot founded RevBuilders Marketing in 2002 and it provides an integrated approach to SEO, SEM, SMM, web design and marketing automation services. Scot currently serves on the advisory board of the Middleburg Bank. Find him at @scotsmall or @revbuilders