Whether you’re ready to usher 2016 out the door or are trying to squeeze much-needed time out of the upcoming weeks, there’s no avoiding the rapid approach of 2017. While the start of yet another new year may not feel so serious, it’s time to start thinking about your marketing methodologies. Many of your strategies

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Last week, we focused on the usefulness for businesses using Snapchat, and all the new developments that the program has implemented to attract businesses. Now we are switching gears to cover Instagram. Much like Snapchat, this is an image-rich medium which, while hailed for personal image sharing use, can also be quite useful for businesses.

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Companies, it’s time for some real talk. No matter what type of customer you cater to, whether it’s B2B or B2C, you must engage on their social mediums;   expecting them to search you out is a death march.   I say this because there are 2 big mediums that attract millions of eyes daily which have

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