1. A product or service that people actually want or need. This should go without saying, but many business owners have their heads in the sand. I was just watching one of my favorite shows, Shark Tank and there was one business woman, Lori Cheek, who had started a new breed of dating company called

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Integrated marking has become hot in 2014, and like many buzzwords, there are several interpretations of it. The most consistent definition, however, is also the most basic: using multiple interconnected promotional campaigns to achieve the same marketing goal. Put another way, integrated marketing is communicating a consistent message from medium to medium through marketing, starting

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Businesses are built on goals. It’s important for you to understand what you are trying to achieve so that you can get there in the shortest amount of time possible. If you’re reading this blog, you understand that internet marketing is a cornerstone of building a business that is successful and thriving. However, have you stopped and considered whether your goals surrounding internet marketing are realistic or not? Here are some tips to help you ensure that your goals aren’t just lofty and beautiful, but also realistic and achievable.

An integrated marketing plan is the holy grail of just about any business and the goal of every marketing professional. Just what is such a plan, and how is it put together?  Essentially, it is a comprehensive strategy in terms of marketing that incorporates the best of online and offline media, making them reinforce each

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