by Tamara R.
Yes, RevBuilders appreciates our current customers and new customers, but no, I’m not making a sales pitch (just yet). In one of my previous blogs, I mentioned about not being afraid of the next level, (you can read it here if you like). Have you considered whether your next level is outsourcing your marketing, or seeking outside marketing assistance? Here are some thoughts that might help you figure out if Marketing is your next level:
1. Do you have a marketing budget?
This might seem like a duh statement, but really – there is no point in seeking outside marketing help if you can’t put together a budget for it. People do not work for free (normally), unless they are volunteering for a worthy cause. I know you think your business is worthy, but outside of helping orphans or a similar venture, I doubt others will want to volunteer working. Go over the budget for your business. Have you set aside enough money for marketing that you could afford to outsource your marketing work to another company?
What that actual budget should be varies from business to industry to economy to location. Maybe you’re ready to start outsourcing your company’s marketing, but you’re starting with a small budget. Social Marketing is actually very time consuming, but something like a simple Email Marketing template and sending could be within your budget. Or maybe your company’s keywords for the online world aren’t terribly competitive, and a small budget in search engine optimization will be enough. This takes time reviewing your budget and working with a marketing company on what you can afford that will actually be effective.
2. Does your marketing have to produce sales?
This is actually similar to the first point: if you can’t afford a marketing budget without seeing any increase in customers, you’re not ready. This is a very hard concept, but if you can understand this part you may already be set to go for the next level.
Marketing should produce leads, yes. And leads should produce sales, is also correct. But if your marketing budget hinges on this process, it will not last. As I’ve mentioned before, there is so much more to marketing than just leads and sales. And no one marketing strategy works for every company.
With this in mind, what if the first marketing campaign “fails” – it produces little to no leads and sales? No marketing company would ever intentionally do a campaign that “fails,” and certainly no business would agree to such a campaign that seemed overly ridiculous. But it does happen. The greatest and most proven methods and ideas and creativity in the world cannot foretell the future, and lack of response does happen.
This cannot be measured as a failure, however, for marketing goes beyond just leads and sales. But, if your entire means of providing for marketing is by what it produces, then a single marketing campaign has drained every ounce of the money you poured into it which you did not plan on actually providing.
3. Really, now: Are you ready to grow?
Do you have the time to deliver on your product and/or service plus grow your incoming leads on a consistent basis? You might think this seems ridiculous, but consider your business growth. Are you at the point where you are so maxed out in your resources (time, money, production amount, etc.) that you can only grow as you finish projects/lose customers? Take a step back from your business on the day-to-day and even weekly basis. Start looking at your business over the months, and finally look over a year’s span of time. All businesses have ups and downs – but if the overall line in your business has flat-lined, you’ve reached your maximum at that point. So, you might have the budget for marketing, but you have to be prepared to budget for your company’s growth – as in, hiring more staff and resources to handle the increase in customers.
4. Are you ready for change?
And, part of #3, is just being ready for the change, period. Marketing has as much of an effect on the “viewers” as it does the company. Branding either takes place, or if it has happened, it is re-defined and implemented, certain responsibilities are transferred over to the marketing company, while new responsibilities fall into the lap of the owner (or main contact). This can be upsetting for some if they aren’t ready for the changes. Since, as I’ve mentioned before, people are resistant to change.
5. Can you commit long-term?
This is both a financial question as well as a personal and business question. With all that I’ve covered above, will you be able to maintain this process for a time? Marketing takes work, and work takes time. In my relatively brief time at RevBuilders, I’ve watched a few companies quit just when the race got started. We observed as their rankings started to pull through, and then began to slide back when the company gave up. Obviously, there should be results at some point. But some companies will see progress within two months, while others have had to wait over six months. Again, this depends on the situations surrounding each company and their respective market. To make marketing work, it has to be a long-term relationship.
Only You Can Decide On Marketing
Hopefully these thoughts help you as you make your decisions as a business.