Companies, it’s time for some real talk. No matter what type of customer you cater to, whether it’s B2B or B2C, you must engage on their social mediums;   expecting them to search you out is a death march.   I say this because there are 2 big mediums that attract millions of eyes daily which have

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Weird combination, I know. Logically speaking these two have nothing in common with each other, I mean one runs around on 2 legs gobbling, while the other is a successful digital marketing tactic. Abstractly speaking however, you can start to see the similarities. If you think of a wholesome digital marketing strategy in the same

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Given the wide berth of ways people can interact with a brand today, both offline and online, small businesses are faced with the difficult task of trying to select the best marketing option for the budget they have available. Integrated marketing, a unified approach that involves multiple different mediums for marketing to potential clients, is

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Businesses are built on goals. It’s important for you to understand what you are trying to achieve so that you can get there in the shortest amount of time possible. If you’re reading this blog, you understand that internet marketing is a cornerstone of building a business that is successful and thriving. However, have you stopped and considered whether your goals surrounding internet marketing are realistic or not? Here are some tips to help you ensure that your goals aren’t just lofty and beautiful, but also realistic and achievable.