Businesses are built on goals. It’s important for you to understand what you are trying to achieve so that you can get there in the shortest amount of time possible. If you’re reading this blog, you understand that internet marketing is a cornerstone of building a business that is successful and thriving. However, have you stopped and considered whether your goals surrounding internet marketing are realistic or not? Here are some tips to help you ensure that your goals aren’t just lofty and beautiful, but also realistic and achievable.
I know, it sounds like a simple advertisement for our services. I know that saying as much probably makes you think that I’m saying it because I’m getting paid to promote the business. However, I do not make the statement lightly, and in fact, those who know me would say that I make this claim quite begrudgingly. During college, I held the firm belief that merit was all that mattered: Do your job well, and people will find you. However, what working at a marketing company has taught me is just how downright hard it is to find someone who isn’t trying to be found, and how easy it is to find people who do their job less well than the true experts, but know how to market their services. Guess who gets more business? In our fast-paced culture, easy-to-find matters, and you get there through marketing.
At its core, a value proposition considers your business as it relates to your business’s ideal customer. As such, before you can create a valid value proposition, you must know who your ideal customer is. Once you know that, then the value proposition simply becomes the answer to the following question: “If I am your ideal customer, why should I buy from you?” You can point to any number of different reasons, but the most convincing of these reasons is your value proposition.
Failure to set yourself up as a distinct company prior to launching a marketing effort will not necessarily be the death knell for your business, but it will lead to challenges, as part of marketing your business is developing brand messaging. What will your brand message be if you do not have an idea of what distinguishes your company? Likely, not enough to distinguish you from the giants in your field, who have nearly unlimited marketing budgets!
An integrated marketing plan is the holy grail of just about any business and the goal of every marketing professional. Just what is such a plan, and how is it put together? Essentially, it is a comprehensive strategy in terms of marketing that incorporates the best of online and offline media, making them reinforce each