Stories have defined our culture- and every other- since the dawn of time. Whether in the form of a  myth, a known piece of history, or a personal memoir, these stories have taken purchase in each and everyone’s lives in one form or another. Which is why, this second method of storytelling can be very

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For humans, stories are as important to our interpersonal relationships, as water is for living. It can connect people, provide cautionary tales, define a culture, and galvanize a new generation. Nowadays, marketers use it to help a customer believe in something and bring about a feeling of loyalty to a brand that wouldn’t have otherwise

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Last week, we focused on the usefulness for businesses using Snapchat, and all the new developments that the program has implemented to attract businesses. Now we are switching gears to cover Instagram. Much like Snapchat, this is an image-rich medium which, while hailed for personal image sharing use, can also be quite useful for businesses.

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Companies, it’s time for some real talk. No matter what type of customer you cater to, whether it’s B2B or B2C, you must engage on their social mediums;   expecting them to search you out is a death march.   I say this because there are 2 big mediums that attract millions of eyes daily which have

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Weird combination, I know. Logically speaking these two have nothing in common with each other, I mean one runs around on 2 legs gobbling, while the other is a successful digital marketing tactic. Abstractly speaking however, you can start to see the similarities. If you think of a wholesome digital marketing strategy in the same

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