Just to make this clear up front: yes, we at RevBuilders Marketing are partial to marketing automation. We truly believe that marketing automation is a key component to good integrated marketing. However, it’s because we’ve seen how effective marketing automation can be at streamlining the process of collecting and handling data, and its consistency makes

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It is not always the case, but more likely than not the success of a logo can be measured by its impact and development of brand recognition.  The company’s logo is usually the easiest and most convenient way for its marketing department to translate meaning and basic understanding of itself to potential customers, clients and

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Integrated marking has become hot in 2014, and like many buzzwords, there are several interpretations of it. The most consistent definition, however, is also the most basic: using multiple interconnected promotional campaigns to achieve the same marketing goal. Put another way, integrated marketing is communicating a consistent message from medium to medium through marketing, starting

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