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Keyword Research - RevBuilders Digital Marketing Keyword research is a fundamental aspect of internet marketing, yet many companies fall short when they implement keywords into their web copy. One of many reasons is they fail to use action-oriented keywords.

Keywords can give us insight into the thinking pattern of the searcher. For example, if you are interested in finding out information about notebooks, you may just type notebooks or some derivative of the word into a search engine. You are not making a purchase. You just want information about notebooks.

Purchase or Research

Your search habits will change when you are ready to buy.  When you are ready to make a purchase, you may type in buy notebook” or “buy notebook (location)”.  You are ready to buy, and thus you don’t want to have to sift through all the info sites. Instead, you want to be taken directly to a place you can make a purchase. Understanding your searcher and where they are in the buying process can help you better develop a SEO Keyword strategy.

It is on this very point where so many companies fail.  They use “notebooks” and derivatives of the phrase, but they do not make their keyword phrase actionable. The entire purpose of internet marketing is to create an action.  Understanding this “action” is the beginning of developing great keywords. Is your goal to drive sales, leads or build your brand? Your answer will make all the difference in developing a keyword strategy that will work.

Geo-Target or Not to Geo-Target

In addition to understanding where the searcher is in the buying process, you can target your audience even further by including a location in the keywords.  Geo-targeted, or local, keywords will open up the doors to finding more customers.  Thus, you can expand your business a great deal by finding those customers located in your backyard.

For example, if you sell notebooks in Warrenton, you can use the key phrase “buy notebooks Warrenton.”  Two things will happen when you do this.  First, you will receive traffic from people who specify their location in their search.  A growing number of people do this when they are searching for a product.

Second, search engines will give you preferential treatment when someone in Warrenton searches for notebooks, even if they do not type in their location. This is because search engines analyze the location of searchers and websites, and use the location to provide them with the best search results. Although this is not perfect by any stretch of the imagination, as the rules of search are changing everyday.

A Good Strategy

In order for this to work properly, you need to create different web pages for different geo-targeted keyword sets.  After all, you do not want to alienate national or global clients.  Thus, you need to create separate web pages for different locations.  That way, you can generate lots of traffic from different locations.  You will have different sets of keywords, and each set will work to generate traffic. Check this out for an example click on Woodbridge Movers . Executive Moving is a client of ours who is using this strategy and it’s working very well. They currently are getting fantastic results and are generating most of there new business from our online efforts. Plus they have a great website I must say.

With the right plan, you will be able to make keywords work for you.  Use geo-targeted, action oriented keywords and create separate web pages for different words. By doing this, you will be able to increase your traffic and your revenue.

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Guided by one his favorite songs “The Impossible Dream” Scot is constantly reaching for the unreachable star. It’s this passion for success and achievement that drives him to create success for RevBuilders Marketing and its clients. Scot founded RevBuilders Marketing in 2002 and it provides an integrated approach to SEO, SEM, SMM, web design and marketing automation services. Scot currently serves on the advisory board of the Middleburg Bank. Find him at @scotsmall or @revbuilders