1. What do you do? How long have you (the company) been doing this?“I’m a developmental optometrist (it’s a specialty within optometry), meaning I work with people that have learning issues related to vision. I’ve been doing this for 32 years.”
2. What motivated you to start this company?“I want to reach as many children as possible that have learning-related vision problems. At least 1 out of every 4 children have an issue, and at least 1 out of every 10 people see double. There is a huge demand for this.”
3. What is the greatest customer story your business has, and what did you learn from it (if anything)?“It’s the parent that says ‘My kid is a different kid,’ it’s seeing the self-confidence return or develop in children, and their new ability to manage stress, that is the greatest.”
4. What has been the biggest achievement in the company? What led to this achievement?
“Being able to grow the practice with the growth of demand. We’ve structured ourselves better internally, acquired some new hands to help support us in staffing, and so forth.”
5. What sorts of people need your solution or service? (Who’s the perfect referral?)
“Any kid or even adult that has vision issues outside of 20/20 – meaning they struggle in school or at work with reading, processing visual information, etc.”
6. What are the biggest changes you’ve seen in your industry?
“Developmental optometry (also known as vision therapy) still isn’t quite ‘normal,’ though it’s been well-recognized in the optometry field. Vision therapy dates back to the 1930’s. However, vision therapy has become better known and accepted, and the biggest proponent of this has been the communication of parents, the social media aspect.”
7. What advice would you give to others thinking of going into business themselves?
“It’s a ton of work. You have to desire to be willing to look at the hard stuff, to face the challenges, and be willing to problem-solve. Focusing on money isn’t it. I’ve had people say, ‘Tell me your secret.’ There’s really no secret – you have to be willing to take risks, within limits.”
8. Where do you think your industry is going next?
“There will be many more vision therapy practices. Hopefully we can give hope to others considering this field.”