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When a business is on a tight budget, it is not uncommon for them to try to find a way to get a great marketing campaign without spending any money. Unfortunately, though, they end up wasting a great deal of time.  They may save money, but they will not get the results they need.  There are many reasons why a free marketing campaign is more likely to harm your business than help it.

Free Campaigns are Time Consuming

One reason these marketing campaigns tend to fail is because a free campaign takes a lot of time in order to achieve any results.  When a company tries to market itself for free, it has to be willing to put hours into marketing each day.  This is time that is taken away from other business projects.  Often, people will focus less of their attention on the business in an effort to spend less on marketing.  This is a mistake, as the business needs to be looked after at all times. To do otherwise is to risk major problems down the road.

Free Campaigns are Unfocused

Another reason free marketing is problematic is that business owners tend not to target their campaign when they use free marketing.  A targeted campaign is essential, and is the only way to reach the customer base.  However, it takes internet marketing expertise to target a marketing campaign.  Without a marketing campaign that is targeted, time and resources will be wasted. The only way to avoid wasting resources is to ensure the campaign is targeted.

Free marketing techniques also have the disadvantage of not being able to rely on professional services to get the job done correctly.  The result is a campaign with a sloppy, thrown together look.  Consumers respond to slick advertising, so if an advertisement does not look professional, people will look the other way.  This not only is a bad way to create a positive reputation for a business, it can actually harm the company instead of help it.

Free Marketing Services Cost the Business Customers

Free marketing often puts companies in an awkward position of going head to head with other businesses.  Understand that free marketing service providers are not actually free. When you use free services, the services have to generate revenue in order to keep their business running and profitable.  Since their service is free, they generate this revenue by selling ad space. As a result, you could easily end up with a press release about your company and an advertisement about a competitor on the same page. You are interested in promoting your business, not a competitor’s. Doing so is a huge roadblock you will have to overcome, as many people will be led to buy from another company via ad space on your own websites and articles. This sort of advertising ultimately gets your business nowhere.

As enticing as free advertising is, it is highly impractical.  It will not help your business, which means you should not rely on it.  Instead of harming your company, contact RevBuilders Marketing today.  RevBuilders knows the best marketing practices and has the tools to incorporate them into your campaign.  We can help your company ascend to the top. Do not make the mistake of the cutting corners with your marketing campaign.  Your campaign is your way to communicate with your customers. You want to communicate in a way that makes customers respond. Contact us today so you can start converting more customers to your business.

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scot-small

Guided by one his favorite songs “The Impossible Dream” Scot is constantly reaching for the unreachable star. It’s this passion for success and achievement that drives him to create success for RevBuilders Marketing and its clients. Scot founded RevBuilders Marketing in 2002 and it provides an integrated approach to SEO, SEM, SMM, web design and marketing automation services. Scot currently serves on the advisory board of the Middleburg Bank. Find him at @scotsmall or @revbuilders