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Many people think they need to market to as many people as possible.  They think if they can reach everyone, they will generate lots of income.  However, targeted marketing is in fact the best way to reach your core audience and maximize revenue. Targeted marketing is the practical way to run your marketing campaign.

Why Use Targeted Marketing?

There are many reasons why targeted marketing is a good marketing plan. First, targeted marketing is affordable.  When you target your campaign to the right group, you will not spend as much money as you would if you if you were to try to market to everyone.  Targeted marketing narrows the scope of marketing, and this narrowed scope means you will spend much less money on your campaign.

Targeted marketing is perfect for businesses with marketing budgets of any size. Those with larger budgets do not want to waste it, and those with smaller budgets want to receive the most “bang for their buck.” The answer to both of these needs is a targeted marketing campaign.Targeted marketing is highly effective because it focuses on marketing to people who are actually interested. When you market to those who are interested, they are more likely to make a purchase.  Targeted marketing puts you in a position where you can reach your audience and convert them into customers.

Sell to People who Want to Buy

Targeted marketing requires much less effort. When you are marketing directly to your core audience, it is much easier to convert them into customers. If you are attempting to sell an old used car, are you more likely to sell it to the successful businessman who drives a Rolls-Royce or a teenager looking for their first car? Targeted marketing operates on the idea that a teenager will be more likely buy the car, so it doesn’t make sense to try to sell it to the man with the Rolls-Royce. Likewise, your core audience will be much more responsive than someone who is not in your target market. Conversely, when you market outside of your target audience, you are in a similar position as the salesman trying to sell a used car to a man with a Rolls-Royce: It makes no sense and is probably impossible. People who are not in your market are going to take far more convincing in order to buy, and most cases, you will never get them to make a purchase.

Effective marketing is essential if you are going to be successful. There is no sense in wasting time or money with ineffective techniques.  If you do not target your campaign, you will struggle to convert enough customers to keep your business running. Eliminate negotiations with people who aren’t interested. Instead, put your product in front of people who are already interested.

RevBuilders Marketing takes a targeted approach to marketing.  Our targeted marketing campaigns generate results.  We are able to reach the customer base and convert them into customers while staying within your budget.
A targeted marketing campaign is exactly what you need to increase your sales.  Contact us today and we will get started.

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Guided by one his favorite songs “The Impossible Dream” Scot is constantly reaching for the unreachable star. It’s this passion for success and achievement that drives him to create success for RevBuilders Marketing and its clients. Scot founded RevBuilders Marketing in 2002 and it provides an integrated approach to SEO, SEM, SMM, web design and marketing automation services. Scot currently serves on the advisory board of the Middleburg Bank. Find him at @scotsmall or @revbuilders