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Your landing page is vital for your internet marketing campaign. You need a solid landing page that will jump out at the reader and make them want to know more about your company.Thus, you need to take the time to make sure your landing page is adequately created.

Landing Pages Start with Solid Content

The first, most important step for building a landing page is good web copy.You need a solid copywriter in order to create the best landing page.A powerful copywriter will know how to engage the reader and make them interested. They will also know how to close the deal.

A talented copywriter will create copy which is both compelling and exciting.The copy will entice people and make them want to take action.Copywriters are masters of the English language: They know which words create action and which words to avoid. As a result, they can convert customers through language.At the base of the most successful landing pages is the content, and the quality of this content can make or break your landing page. Good copy, therefore, is essential to any landing page.

Design your Landing Page to Attract Customers

As important as copy is, it will not save the landing page if the design is so weak the reader chooses not to read it.Be sure to use the best in design so your landing page will jump out at the reader.The design should be aesthetically pleasing and it should also effectively brand the company. Visitors need to be able to associate the landing page graphics with the company. By creating a design which is consistent with the brand, you create a unified appearance and instill confidence in the visitor that your company is a leading expert in its industry.

However, the landing page also needs to be designed in a way that is visually appealing while still allowing the page to be completely functional.Over-the-top designs can increase the load time of a page, and this will negatively impact sales.Thus, make sure the page is well-designed and loads quickly.A professional designer will know how to accomplish both.

Finally, give the reader incentive to take action. You need to have a reason for them to take out their wallet and make a purchase. The reason could be a free eBook or a report.  It could also be an amazing sale. No matter what the call to action is, it needs to be clear. People have to know the incentive is available if they are going to take action.Therefore, you need to come up with bold and creative ways to present the incentive. Make sure everyone is aware of it, and then make it easy for them to receive it. Have a place for them to supply their email address or other information and then deliver the incentive to them.

RevBuilders Marketing will create a page your company will be proud of. A strong landing page will become the foundation of your marketing campaign.Contact us today so we can get started.If you want the best, you need to use the best.Our professional design and copywriting services have placed us ahead of the competition.Find out why so many companies are turning to RevBuilders Marketing.

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Guided by one his favorite songs “The Impossible Dream” Scot is constantly reaching for the unreachable star. It’s this passion for success and achievement that drives him to create success for RevBuilders Marketing and its clients. Scot founded RevBuilders Marketing in 2002 and it provides an integrated approach to SEO, SEM, SMM, web design and marketing automation services. Scot currently serves on the advisory board of the Middleburg Bank. Find him at @scotsmall or @revbuilders