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There are a ton of web design firms advertising SEO services to their clients today. With the increase of popularity in using search engines to find information and services, SEO is becoming a critical part of the way businesses get their name into the public consciousness. The importance of SEO is not being lost on web designers, such that many web designers are also offering paid SEO services. With so many options, how do you determine who will be best for boosting your page rank?

Use Google – Do They Rank for “SEO Keywords”?

This is a simple but highly effective way to check an SEO company’s work. Searching for the company on keywords related to SEO and their location (for example, SEO Company VA) will generate a list of SEO firms for your company to examine further. Think about it: If a company claims to be able to provide quality SEO, shouldn’t their website be on the first page of results when you search for SEO? That’s what you want for your website, so you want a company who can demonstrate their dominance in the search engine market.

If an SEO Company Makes a Guarantee, Run

Let me make this very clear. No company has the power to guarantee a number one page rank; SEO simply does not work that way. Guarantees in this case actually show that a company either does not understand SEO, or uses unhelpful, “black hat” tactics in order to get you to number one temporarily. Hard numbers such as a guaranteed number of back links work in this same way: Chances are good that the company is referring to a cluster of irrelevant sites owned by them when they refer to those guaranteed links.

Seek a Holistic Approach

SEO is something which is its most effective when it is considered in every aspect of your site. As such, you should seek an SEO company which wants to work with as much of your site as possible. Any company who treats their trade like an “add-on” feature to an already-completed site is missing a lot of important SEO concepts. Even if you want to manage some aspects of your site yourself, you should seek a company which offers to do it all.

At RevBuilders, we offer this holistic approach to SEO, and are prepared to build a site from the ground up to meet the needs of our clients and improve their website’s page ranking. We know how to navigate competitive keywords in order to provide a stronger web presence for your site. Call us today to get started.

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Guided by one his favorite songs “The Impossible Dream” Scot is constantly reaching for the unreachable star. It’s this passion for success and achievement that drives him to create success for RevBuilders Marketing and its clients. Scot founded RevBuilders Marketing in 2002 and it provides an integrated approach to SEO, SEM, SMM, web design and marketing automation services. Scot currently serves on the advisory board of the Middleburg Bank. Find him at @scotsmall or @revbuilders