It’s been another exciting week for SEO. This week, Google Buzz flopped, Yahoo! fell backwards and Bing took another step forward. In addition, Yahoo! decided to jump into social networking.
Advertising researcher Chitika has sounded the warning bells for Google Buzz. Google tried to take on the world of social networking, and they flopped. No one cares about Buzz, which means companies are wasting their time if they are trying to leverage the latest in a long list of social networking tools. http://www.brafton.com/industry-news/experts-say-google-buzz-officially-flop-$1368236.htm
As Google Buzz flopped, Bing continued to grow. No one was sure if Bing would be able to take down the big search engines in the market. Research has shown, though, people have been very receptive to Bing. Microsoft has gone up against the big boys, and is knocking them down one by one. Now, Bing is taking on Yahoo! and Yahoo! is losing the fight. Yahoo’s numbers continue to dwindle, while Bing’s numbers continue to grow. http://seekingalpha.com/article/196232-february-search-bing-gains-at-yahoo-s-expense
Beating out Yahoo! was not enough for Bing. Next up, Bing is going to try to take on Google. They know Google is the superpower of search engines, and thus, they are planning several updates that could put them in a good position to compete with the internet giant. They plan to make the search engine faster and more user friendly. They also want to improve real time data results. How can your business use these updates to market your company? http://latimesblogs.latimes.com/technology/2010/03/bing-search-updates.html
As Bing continues to gain, one has to wonder what is going to happen to Yahoo! Yahoo! faced another devastating blow this week, as it was replaced as the default search ending on T-Mobile smart phones. Yahoo! still has a relationship with T-Mobile, but that relationship does not include the title of search engine of choice. Businesses need to realize Yahoo! is on the way out, while Google and Bing are remaining strong. http://www.eweek.com/c/a/Search-Engines/TMobile-Makes-Google-Default-Search-Replacing-Yahoo-749763/
All might not be lost for Yahoo!, though. Yahoo! is continuing to fight to become more relevant. Now, users can update their Facebook status from their Yahoo! mail accounts. As Yahoo! continues to lose the search engine war, this could be a welcome change for the company. They could increase their relevancy and gain some respect as they take on the social networking world. http://news.cnet.com/8301-30684_3-20001389-265.html
The world of search engine marketing is changing. It is becoming more competitive, and the major players are changing. Yahoo! is on its way out as a search engine, but it could become powerful in other areas of internet marketing. If Yahoo! manages to enter into the social networking world, it could reposition itself and end up in a better place.
In the meantime, people need to keep an eye on the war between Google and Bing. If Bing continues to grow, it could beat Google in some areas. Thus, people need to learn how to use Bing for their business. By using Bing and Google, companies could end up in a very powerful position.
Stay tuned next week for the SEO roundup.