What a week!
It’s been a big week in search engine optimization. Google’s out, Bing’s in, Apple’s unsure and Facebook is beating everyone. If that were not enough, there is a lot of speculation about what the future holds for SEO.
Pulling out of China
First, the SEO world has been buzzing about Google’s involvement in China. When Google landed in China, many thought it would provide international companies with increased market visibility. However, it quickly became clear that the Chinese government would control Google, which meant lots of censorship and regulations. In the end, Google couldn’t take it anymore and pulled the plug on their Chinese search engine. For more on the story click here.
Bing on the Move!
As Google was throwing in the towel, Bing was stepping up. The junior search engine has become a powerhouse in the marketplace. Bing received a higher web search share in February than any other month. Companies will have to consider what this will mean for their businesses. If they aren’t optimizing for Bing, they might end up watching their competitors pass them by. Will Bing be the new Google? For more on the story click here
Bing’s up, Google’s out and Apple isn’t playing. The technology giant is not happy with Google, but still doesn’t want to launch its own search engine anytime soon. Apple and Google used to have a good relationship, but that relationship has crumbled over the years. Now, Apple is in an unfortunate position of either tolerating Google, welcoming Bing or coming up with their own technology. Will Apple lose its hold on the market by refusing to create a search engine? For more on the story click here
Social Networking – Look Out!
As the search engine battle heats up, one thing is for sure. Search engines need to watch their backs, as social networking is on the rise. For the first time, Facebook has received more hits than Google. This is part of a growing trend. People are turning to social networking sites more than the search engines. What does this mean for your business? For more on the story click here.
These search engine issues have caused many people to wonder what the future will be for SEO. People’s expectations for search engines are rising. They want better, more inclusive results. Already, results have improved. At one time, people searched for a few words. Now, they type in complete sentences and receive relevant results. Soon, though, it is expected that there will be more options for vertical searches. That means people will receive highly relevant web pages for their searches. This could help companies with their targeted marketing efforts and make everyone’s internet experience much more pleasant. For more on the story click here.
As you can see, it has been a busy week for SEO. The top spot is no longer as defined as it once was, and the rules are changing. It is important for companies to take these changes and incorporate them into their businesses.
SEO is an evolving field, and businesses must stay on top of the latest changes and trends. By staying plugged into the SEO news, you can become a power player in the industry.
Stay tuned next week for the SEO review. Find out what’s hot, what’s not and what is changing in the world of SEO.