Many website and business owners do not understand what online marketing firms mean when they refer to an SEO marketing strategy. At its core, SEO marketing is based on the idea that a higher page rank on Google will lead to more page visits and ultimately more customers.
For the uninitiated, SEO stands for Search Engine Optimization, and is a methodology of building and maintaining a website. The optimized website is one where the content is featured front and center, and is written with specific keywords in mind. This, along with the goal of plugging a website into its community, makes it possible to increase the page rank of a given website for a given keyword.
SEO marketing focuses on maximizing a site’s page rank for keywords which are relevant to that site. The idea is that people who are not familiar with your company are more likely to look at your website if it is in the top three search results on Google (and to a lesser extent other search engines such as Yahoo or Ask.com) for a given keyword. This, in turn, will lead to more conversions and a larger customer base. As a result, SEO marketing is extremely helpful for businesses interested in building their customer base through their website when paid advertisements are not a feasible option.
The concept of SEO marketing is one of approach. While it is possible to optimize a site for just about any set of keywords, the SEO marketer is concerned with finding the keywords for which a company could lead the page ranks, while still being relevant to the company’s purpose and brand. While many SEO marketing companies will try to go for the most competitive keywords at some point, the idea is to dominate as many keywords as possible, competitive and non-competitive alike.
Now that you understand the rough idea behind SEO marketing, what questions do you have about the process? We are happy to provide answers to any question on SEO marketing! Just leave a comment with your question and we’ll do our best to answer it.