1. A product or service that people actually want or need. This should go without saying, but many business owners have their heads in the sand. I was just watching one of my favorite shows, Shark Tank and there was one business woman, Lori Cheek, who had started a new breed of dating company called

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Identifying & Addressing Negative Feedback It inevitably happens to everyone. You’ve got your social media accounts set up, you’re paying attention to your review sites, and you’re proactively marketing your business and asking for customer reviews. Then one morning, after all your hard work and your honest efforts, you arrive at work and check in

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It is not always the case, but more likely than not the success of a logo can be measured by its impact and development of brand recognition.  The company’s logo is usually the easiest and most convenient way for its marketing department to translate meaning and basic understanding of itself to potential customers, clients and

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