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As I’m wont to do from time to time, I was free-falling through the internet and came across an interesting quote. I actually have no idea how old it is, or who actually coined it. The rare attribution I find for it states it as an Anonymous quote.

The quote in full: “Promote what you love instead of bashing what you hate.” Easier said than done for most people, I’ve noticed. I’m guilty of it myself. It is so much easier to discover what you hate than it is to discover what you love, because hate seems to be a more immediate reaction. It can take quite a bit of time to learn that you love something, but most people learn they hate something within the first couple of times trying it. We are more keenly aware of our own displeasure than pleasure, in other words.

However, when sharing our experiences with others, the maxim of the quote suggests focusing on the positives. Recommendations must mean more to people than counter-recommendations, according to the quote, and this rings true. A recommendation from someone you know and trust often doubles as an invitation to try something new and unexpected. If a friend talks about a local restaurant in a positive manner, you are much more likely to try it than if that same friend shares a poor opinion of it, or even a mediocre one. Thus, you are being more helpful within your sphere of influence if you focus on the positives, as it provides actionable information to those to whom you offer the recommendation.

This isn’t about tricking people, naturally. If you didn’t like how a business served you, the last thing you should do is expose your friends to that same service. However, if, on the whole you were satisfied, then you should share that with people who are looking to be served in the same way. Small businesses often rise and fall on the health of word-of-mouth advertising and referrals, so promoting those businesses that you love will often go a long way towards ensuring that they stick around for a much longer time.

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