Sometimes, particularly as a small business owner, you can’t really do infographics, let alone invest in a ton of stock photos and pretty graphics. I understand this – I’ve seen how much these things can take in terms of time and money. Maybe having a blog with even one picture is a huge deal! I understand. However, as the article points out, we are a visual culture overwhelmed with information. This very blog is threatening to lose your interest with too many words, not enough sub-headlines, and no bullet points (except the ones below). I’m breaking my own rules. I digress, so let’s get to the point – how to help your content be more visual:
More often than not, the frantic pace of our day-to-day lives is affecting the pace of our decisions, and we are often too quick to say, “This must be done, and it must be done now.” This includes the design of a website.
I think the design of a company’s website is one of the most underestimated decisions, as well as the most under-discussed and under-developed decisions, that a business owner or manager can make for their website. It can be hard for people to grasp, but website design is a lot like building a house, or an office. Without a goal you are building haphazardly.
Does your business have a blog? If so, how’s that going? Are you consistently meeting your quota for blogs in a given week or month? How’s the content?
It’s no secret that your domain name (that is, the thing that goes between www. and .com/.org/.net/etc.) can play a major role, both in SEO and online marketing in general.