GAINESVILLE, Va., January 30, 2013 – As part of their efforts to help local developmental optometrist Dr. Tod Davis develop a strong online presence, RevBuilders Marketing recently launched a new brand development for the vision therapy firm. The rebranding includes a new logo and typography for use on marketing collateral such as whitepapers, brochures, business cards, and the company’s website, which is also undergoing a redesign as part of the rebranding effort.
“This has been a long time coming,” says Scot Small, President of RevBuilders Marketing. “We have been in discussions for quite some time, hashing out the specific details of the rebranding to ensure that our client is thrilled with the result. We look forward to public reaction to the new brand. It’s a pretty big change, and that’s cause for excitement.”
The changes to the developmental optometrist’s brand come after previous attempts to develop a logo proved to be insufficient for the needs of the business. “We needed some new talent in order to make this thing happen,” says Small. “Now, we not only have a brand that is poised for success on the marketplace, but an excellent senior graphic designer to help us with future rebranding efforts for our clients.”
Dr. Tod Davis serves the Northern Virginia area by providing vision therapy services for the treatment of a wide array of vision disorders, such as convergence insufficiency, amblyopia, and strabismus. These vision disorders are not often treatable through other methods, such as corrective lenses, and are often high-stress points for the patients who suffer from them. “We do our best to help frustrated parents and children to achieve their best vision possible,” says Dr. Davis.
“We hope that the new brand better reflects the amount of passion and caring that Dr. Davis has for his patients both young and old,” says Small. The new brand has already been printed on some marketing collateral, and further branding efforts will continue for the company in the form of a new website which is currently in development. “Not only will it include the brand, but it will be a cleaner presentation and also update some information on the site.”
About RevBuilders Marketing
For over ten years, RevBuilders Marketing has been providing various online marketing services to clients throughout the United States. Located in Gainesville, Va., RevBuilders Marketing works with all aspects of online marketing, including SEO, PPC campaign management, web design, online branding, press releases, and blog writing services. Visit RevBuilders.com for more information.