At the simplest level, the Hummingbird update is a complete replacement of the current search algorithm. There have been reports to its launching last month up to a few months ago. At its core, the update is expanding the use of the Knowledge Graph and trying to help the search engine understand your intent or relationships between concepts as opposed to a simple matching of keywords in your websites or documents. In my opinion, Google wants to think for you – how scary it that?

Earlier this month, Google released a new update to their search page which incorporated results from Google+. This social integration meant that users who were signed in to Google+ were able to search not only the internet at large, but also the search engine giant’s new social media platform. This update has been the result

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SEOs and web designers: How hard do you consider these two things? In my mind, it seems like these would be extremely difficult for a good website to improve upon, and so I wind up going back and forth in my head whether link-building is the tiebreaker, and therefore important to consider for companies that already have stellar user experience and a well-optimized load time, or if it really is distracting us from trying to connect with our customers in new and exciting ways.

Link-building is a vital part of any SEO strategy. Whether right or wrong, Google factors in a website’s link profile when determining rankings for certain keywords. How one goes about making this part of Google’s search algorithm work for them, rather than against them, is one of the many debates among SEOs today. Often, the

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