Changes in SEO and Website Content in 2014
Google Hummingbird changed the face of SEO (search engine optimization) and online marketing in 2013. This was especially true for website content; the rules for keyword usage improved dramatically, with the aim of boosting the quality of material across the internet. While having “good content” has always been a cornerstone of SEO, what do these changes mean for web designers looking to improve their hits this year? Here are some tips to help stay on top of the SERPs (search engine results pages) in 2014:
- Keywords are less important, but still relevant. While inserting keywords used to be an exact science, things have changed. Keywords still matter in the algorithm; however, the old science of “put two keywords in the first paragraph, three throughout the body…” and other over-exact use aren’t effective anymore.
- Content needs to be high-quality. “High quality” content refers to anything relevant, informative, and well written. Basically, create something that visitors will actually want to see, not something that’s a vessel for keywords. This contributes to a high-quality experience for the user, which is the exact point of these new SEO practices.
- If you are unwilling or unable to produce high-quality content for your site, it might be a good idea to outsource. This doesn’t necessarily mean letting an SEO company take care of it; just because a company is good with SEO doesn’t mean they’re good with content. Shop around.
- Pay attention to link-building practices. Pay a lot of attention to who’s linking to you and vice versa. Matt Cutts came down hard on spammy link-building practices earlier this year. Link-building should be dedicated to quality relationships with relevant sites, not just collecting links.
The game has changed with SEO and online marketing thanks to the “Hummingbird” update. Fortunately, businesses that stick with quality content will be rewarded for doing the right thing.
Not sure how your site ranks SEO-wise? RevBuilders Marketing provides SEO audits on websites, to give you insight into what your site is doing well and areas that could be improved. Contact us today!