RevBuilders Marketing explains A/B testing and how it helps businesses fine-tune their web presence.
Gainesville, Va., April 23, 2012 – Is your business trying to convert visitors to its website, and uncertain why the site is not converting? An SEO company may have the answer. RevBuilders Marketing, an SEO company located in Northern Virginia, provides multivariate testing services to businesses throughout the United States.
Multivariate testing, or A/B testing, is the process of making small changes to a piece, usually web pages, and distributing multiple versions of the web page. This enables web marketing analysts to identify top-performing features of the web page, as well as areas which are harming the ability of the web page to convert.
“People tend to just look at web pages as this kind of monolithic thing,” Scot Small, President and CEO of RevBuilders Marketing, says. “The truth, though, is that there are a lot of different parts that contribute to the whole. If a web page isn’t converting, it could be anything: A headline, the color scheme, the calls to action, and so forth. Multivariate testing is about tweaking those things so we can figure out how to improve what you have and make it convert.”
Multivariate testing can be done with as little as two different pages, but there is no limit to how many pages could be compared. Despite the power of the tool, Small claims multivariate testing is underutilized by businesses. “Many companies don’t bother with A/B testing,” Small claims. “They don’t see it as the investment it is. All they see is the price tag: Creating two or more different web pages and spending the time to see which one performs best can be expensive. However, there is a lot to be learned in the process, and that knowledge means more conversions in the future.”