What is RankBrain? Despite the recent hubbub, RankBrain is not a replacement for Google Hummingbird. Instead, it is an excellent example of the new techniques and technologies being incorporated into Google’s search algorithm on a regular basis. To be exact, RankBrain is a system that uses something called machine learning to interpret the user intent
Since Google’s debut in 1997, the internet powerhouse has switched up algorithms thousands of times. Originally designed as a better alternative to search engines that relied solely on keyword saturation, Google has morphed into on of the largest web-centered companies in the world and, whether for better or for worse, one of the most influential.
Changes in SEO and Website Content in 2014 Google Hummingbird changed the face of SEO (search engine optimization) and online marketing in 2013. This was especially true for website content; the rules for keyword usage improved dramatically, with the aim of boosting the quality of material across the internet. While having “good content” has always
We are officially a quarter of the way through 2014: how is your online marketing performing? If it’s not going as well as planned, it might be time for some different strategies. Consider some of these online marketing tips from the experts: Keep using email. Despite the growing interest in social media marketing, email is
Running a successful SEO campaign may seem complicated, but it’s important never to lose sight of the basics. By perfecting the nitty-gritty SEO basics, including keyword research, keyword grouping, and basic on-page components, the rest will have a much easier time falling into place.