What is RankBrain? Despite the recent hubbub, RankBrain is not a replacement for Google Hummingbird. Instead, it is an excellent example of the new techniques and technologies being incorporated into Google’s search algorithm on a regular basis. To be exact, RankBrain is a system that uses something called machine learning to interpret the user intent

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Since Google’s debut in 1997, the internet powerhouse has switched up algorithms thousands of times. Originally designed as a better alternative to search engines that relied solely on keyword saturation, Google has morphed into on of the largest web-centered companies in the world and, whether for better or for worse, one of the most influential.

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Changes in SEO and Website Content in 2014 Google Hummingbird changed the face of SEO (search engine optimization) and online marketing in 2013. This was especially true for website content; the rules for keyword usage improved dramatically, with the aim of boosting the quality of material across the internet. While having “good content” has always

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