Without technical SEO, an otherwise great site can, in fact, not rank well because Google can’t properly navigate the site. However, it is looking like this style of SEO is going to quickly become the core on which other SEO efforts are based, and these other SEO efforts—content marketing, social media, usability and authority—are going to constitute the most important part of your online marketing plan.

There is some debate on what, exactly, the phrase, “more integrated into our pipelines,” means for the various people who work in the web design industry, particularly those who work as SEOs. Some are claiming that rolling updates are, officially, “here” for Google, and point to the fact that adjustments to Panda-slapped sites are taking hold much quicker than they were before as evidence of this point.