Branding is more than just paying somebody for a logo; it’s more than just having custom letterhead, though both are essential to branding. Knowing your brand is about knowing where you stand as a company, and knowing how to most effectively portray that stance to the general public. As such, it is my opinion that the question of brand is one of the most important questions that entrepreneurs must ask. Really, though, it all starts with a simple question.
I wonder if athletes training debate whether to go for a World Record and gold medal in one area, or be the World’s Greatest Athlete and get a gold medal for a group of areas? I mean, on the one hand you probably end up as the greatest at one or a small handful of events. On the other, you are able to complete a wide variety of events with amazing ability. So which is best?
Without training, trying, and looking ahead, the medal cannot be won. Whether you’re an Olympian out to participate in the games, or a business owner looking to help your clients, or even an author looking to publish more books, it’s the same. So go win!
In a recent article on Inc.com, author Geoffrey James mentioned eight things that bosses want from their employees. As I was reading the article, it occurred to me: Aren’t these the eight things that customers want from the businesses they deal with as well?
Here are my (modified) eight points, in the spirit of the aforementioned Geoffrey James article:
As you read your content aloud, you will naturally hear the things which sound awkward. Since most people read by mentally “sounding” words that they see, they will pick up on these same awkward moments. If something you are reading aloud isn’t put the way you would say it, rewrite it so that it is put in such a way.