I know some of you are dying to know about the makings of the new Snowball & Meltin video.
Whether you are entertained, amused, confused or downright disturbed and wondering at the mental stability of my mind, rest assured that I had reasons. Now, my reasons are mostly because it was fun, but in having fun I educated myself about marketing.
For those of you who don’t know, I am a published author (although you won’t find a book under Tamara S. – contact me if you want to know more). However, marketing for my book is a real pain. And part of the reason is I just want people to know that I have a book and buy it. Can’t people just read my mind?
Meltin (for better or for worse) is thus an expression of my own attitude about marketing my book – it’s as if I expect people to buy my book simply because it exists.*
Snowball, on the other hand, is what I’ve learned while at RevBuilders: Marketing takes constant action, constant interaction, and constant attention. Or, in the words of Snowball: “You gotta talk about it!” You can’t just sit by and hope people walk in, because to them, it’s just another “stable” that they’re passing by.
Another idea, very similar to just waiting, is the misconception that, since one method worked for others before you, it will work for you. I’m not here to bash the phone books, since they still have their uses, and people do still use them (I think).** But one method of marketing can’t be used for all your marketing (especially a method that is quickly being rendered obsolete by other means of marketing).
Along with not using one method (or relying on old methods) is that marketing must be fluid, flexible, and fluctuate to accommodate the changing times. I understand that it gets more and more difficult to change, but “you have to go where they [your customers] are!” This also requires that you define your market target (which I just didn’t have time to describe in this short video). Basically, figure out who will most benefit from your product or service – is it middle-aged couples, families, kids under thirteen, young adults off to college, retirees? Whoever it is, figure out where they like to hang out. What is their main means of communication? What do they pay attention to the most? Go there. As Snowball said, “So go find your customers!”
*To be a little nicer to myself, part of the “lack of marketing” is because I’m working on the other books in the series, and the other part was the now-past wedding day. However, that excuse is no longer applicable, and I’m working on the other books in the series, meaning I should market that. But I haven’t resorted to telling my bird, though! I have not sunk so far as Meltin!
**I wish we had taken a picture of our Yellow Pages books during the production of this video. The Yellow Pages books did participate in the making of Snowball & Meltin – they were holding the camera stand up so that it was angled properly in a couple of our video takes.