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Social Media Marketing With A Facebook Business Page

Facebook. Love it or hate it, you cannot deny that a lot of people use it. The latest statistic from Statista.com says that Facebook has 1.28 billion monthly active users as of the first quarter in 2014. It’s kind of hard to ignore that data!

How to create a Facebook Business Page, and some tips when creating a page:
So, as a business owner, you finally decide to bite the bullet and do this “Facebook thing.” Don’t know where to start? Here’s some help to get you started:

First, you need to have a Facebook Business page. Click here to go to Facebook’s “Create a Page”, and keep the following points in mind:

  • First and foremost, make sure you have a Facebook Business page, not a personal page, operating as your business. The easiest way to confirm this is whether people can simply “Like” your page, or if they have to “Friend” you first. If they have to “Friend” you, you’re operating as a personal page (which is a bad idea for a business).
  • Make sure you have a good profile picture and a good cover picture.
  • Get all of the details for your company onto your profile, including your location, phone number, website, and, if you’re a physical store location, what hours your store is open.

The next step: How to use a Facebook Business Page.
You’ve done it – you’ve gotten your Facebook Business page all set up, and you’re excited to start your social marketing efforts on Facebook! Then you hesitate.

What do you do with a Facebook Business page?

If you’re new to social media marketing, and if you’re new to Facebook, here are some ideas for you:

Photos: Try to find some photos of your business. If you have permission, photos of people are especially awesome. Some ideas of photos could be:

  • The building. If you have a physical location, take pictures of the outside of your building, maybe the landscape if you have pretty landscape, and even a few pictures inside. You can help people to feel welcome by showing pictures of what it looks like entering your store.
  • Products or Projects. When possible, share pictures of products you sell. If you do a service such as landscaping, show off some landscaping jobs. Showing completed projects, especially if you have good before-and-after photos to compare, are great!
  • Customers. They can be just smiling in your store, or if you can catch them being served, that’s all the better.
  • Employees. At work, having fun at work, helping a customer, so forth.
  • New equipment. Purchased some new equipment? Show it off! Don’t be afraid to show off how you are staying at the top of your industry.

Posts: Based on the few questions I’ve had from customers, this is where most people seem to struggle. What do you post, and what to you talk about? Here are a few ideas, many of which are similar to the Photos above:

  • Employees, new and retiring. Social medias are meant to be social, so don’t be afraid to be social! Have personable posts welcoming a new employee, or wishing a retiring employee the best. Of course, you would never want to show every issue or job change online, but if the situation allows for it, don’t be afraid to share a little.
  • New equipment. Like photos, showing off to your followers that you want to be the best at what you do.
  • Certifications. While basic certifications may not be shareable, if you are in an industry or a business where it’s possible to get “extra” certifications, don’t be afraid to brag a little. Like sharing new equipment, people appreciate a business’ efforts to do their best.
  • Industry-related articles. Depending on your business, if you come across articles or blog posts related to what your company does that you think may be interesting to your customers or potential customers, share them!
  • Community. This is especially useful if you are a very local-oriented company. If you have a store in a particular city or county, don’t be afraid to share activities your followers might be interested in that are going on around your community.
  • Charities and donations. You never want to go over-board on promoting your own achievements and generosity, but you also shouldn’t be afraid to promote charities, organizations, or causes that you support, or any donation programs in progress.

Likes: This isn’t just something you hope that your followers do. Operate as your Business page, and go “Like” some other pages! You cannot “Friend” people as a Business page, but you can go “Like” other Business pages, such as:

  • Industry-related pages. If you have associations or trade organizations that you are proud to be an affiliate of, go “Like” their Business page!
  • Community pages. Again, this is particularly useful if you have a very local area of reach. Befriend local businesses and “Like” their Facebook Business pages. Are you a part of a local chamber? “Like” their page too.
  • Charities and donations. Similar to the post-ideas above, feel free to “Like” the causes and organizations that you support.

In the end? Be social.
This is just to name a few of the things that you can do with a Facebook Business page. And, of course, I haven’t touched on the fact that you need to respond to people that interact with your page! If someone gives you a review, respond! (Even if it’s negative, it can show a lot of character if you handle a negative review carefully.) If someone posts something to your page, or comments on a photo, “Like” their post/comment if it’s positive, and find a way to handle it and respond if it’s negative. Some customers may even message a business with questions about orders or projects – if you have the legal ability to do so, don’t be afraid to discuss it with them via the messages.

Facebook is a social media, and you must accept that to have a good Facebook Business page it takes constant interaction and work. Don’t let this be a discouragement to you! Just think of it as place to hang out with other people, and all the activities you can do are just ways to interact with other folks.

RevBuilders Marketing is here to help!
Need help setting up your Facebook Business page? Don’t be afraid to ask RevBuilders Marketing for help – we’re happy to set one up for you! In fact, right now, from June to December in 2014, we’re offering a FREE social media account set-up along with a 1-month Facebook promotional landing page and campaign strategy package with any new website design contract. Check it out here!

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Guided by one his favorite songs “The Impossible Dream” Scot is constantly reaching for the unreachable star. It’s this passion for success and achievement that drives him to create success for RevBuilders Marketing and its clients. Scot founded RevBuilders Marketing in 2002 and it provides an integrated approach to SEO, SEM, SMM, web design and marketing automation services. Scot currently serves on the advisory board of the Middleburg Bank. Find him at @scotsmall or @revbuilders