For humans, stories are as important to our interpersonal relationships, as water is for living. It can connect people, provide cautionary tales, define a culture, and galvanize a new generation. Nowadays, marketers use it to help a customer believe in something and bring about a feeling of loyalty to a brand that wouldn’t have otherwise

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Last week, we focused on the usefulness for businesses using Snapchat, and all the new developments that the program has implemented to attract businesses. Now we are switching gears to cover Instagram. Much like Snapchat, this is an image-rich medium which, while hailed for personal image sharing use, can also be quite useful for businesses.

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Companies, it’s time for some real talk. No matter what type of customer you cater to, whether it’s B2B or B2C, you must engage on their social mediums;   expecting them to search you out is a death march.   I say this because there are 2 big mediums that attract millions of eyes daily which have

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Email marketing and social media marketing make for a slam-dunk marketing pair. RevBuilders Marketing strongly believes in integrated marketing, which means taking a customer-centric approach to marketing strategy and building campaigns that don’t focus on an exclusive area but consider all marketing aspects as a whole to create the best option. One favorite pairing of

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