Whether you like it or not is out of the question – Facebook is a-changing! And, it’s not just people’s personal pages that are undergoing this switch, but the business (or brand) pages as well. While there’s been a lot of mixed emotions on how people feel about the new Timeline layout, some things are for sure about Facebook:

There are three basic “flavors” of negative feedback: genuine expressed concern for an issue, destructive criticism and spam. While you should always remain professional, understanding what kind of negative feedback the commenter left can go a long way in determining how to answer them.