“Three Steps to Generating Social Gravity” by Mark Bonchek came out this past Monday, and it caught my attention. What an excellent metaphor for how social marketing works! Social marketing is a horse of a different color – it’s best done with “pull marketing,” as Mark describes in his post.
Most businesses are aware of a wide host of different social networking tools: Facebook, Twitter and LinkedIn have enough exposure that it would be difficult to find a business owner who has not heard of at least one of the three. However, just under these “Big Three” in social media are a whole host of
Danger Lurks on Facebook: Some lessons learned this week about myself and others using Facebook. Would love your input and perspective on the issue.
Whether you like it or not is out of the question – Facebook is a-changing! And, it’s not just people’s personal pages that are undergoing this switch, but the business (or brand) pages as well. While there’s been a lot of mixed emotions on how people feel about the new Timeline layout, some things are for sure about Facebook:
There are three basic “flavors” of negative feedback: genuine expressed concern for an issue, destructive criticism and spam. While you should always remain professional, understanding what kind of negative feedback the commenter left can go a long way in determining how to answer them.
