by Tamara R.
Sorry folks, my time to write again: You know the nice thing about WordPress? You can schedule blogs ahead of time. So I wrote and posted this yesterday (Thursday), but scheduled it for today (Friday), because I’m actually out of office today. Pretty cool, right?
Reason I’ll be out today (weird to say that while writing this on Thursday) is I’ve now had this “headache” or “migraine” for almost 2 weeks. I know I said “sick” last week, but doctor is telling me it’s all in my head (surprise-surprise).
So, with a clouded brain, I’m actually just going to give props to Jamie Gorman of Sigma College of Business, and a summary (with my input) of our Social Media Marketing Training yesterday morning with the highly talented and motivated staff of Dr. Tod R. Davis, Developmental Optometry and Vision Therapy Services. However, first, I’m going to ask you a question…
Is Social Media Marketing right for you?
The answer? Yes…but what social media outlet you use is dependent on what is most effective for your business.
I think one of the coolest things that Jamie talked about is that not all social media outlets are equal in worth to all businesses. It’s not that any social media tools are necessarily “bad” to do, but certain businesses will find that their niche of customers and followers are found in certain outlets. Different businesses lend themselves to different social marketing plans, and cookie-cutter plans just don’t serve a business as well as a customized plan could. Granted, social marketing is important, and the more you can do and come up with to stay engaged, the better. However, how someone goes about prioritizing “social marketing” depends entirely on their business.
This goes along with what RevBuilders Marketing does with all our marketing plans, but also what I feel very strongly about: although you may have an overall goal you want to accomplish, this doesn’t mean the same marketing plan applies to each and every business. A business that sells cupcakes would benefit highly from an outlet like Foursquare. However, a consulting business may not use Foursquare as much, but rather focus more of their attention on “professional” social media websites such as LinkedIn.
So…Why Social Marketing?
Jamie went over a lot of aspects of the importance of social media marketing, and the biggest one is networking (you can read Jamie’s blog about it here). Keeping this mind, Social Media tools must be used to help network your business in a positive way: to stay engaged with your customers, and to stay in their minds. After all, that is the whole point of networking.
Ask yourself “What social marketing will be most effective for my business?” Then, determine how you want to network. People trust their friends more than they trust an advertisement in a newspaper (obviously). Networking = leads = growth. Networking– that is, social media marketing– must be a part of any marketing plan in the long run. Even if you don’t have time to post twice a day on Facebook, make four tweets on Twitter, provide discounts on Foursquare, stay connected in the groups on LinkedIn, or more, you should be doing at least one of these things. Post on Facebook once a day, or once every other day. Start small and work up as you become more comfortable with social marketing.
Anyway, I think you get the idea. It’s been hard to write this blog; hopefully, I’ll be writing better blogs in the near future (after some relief from the ever-present “migraine!”).
PS – Yes, Doodles are still effective on a “migraine”-infected brain. I may need to get Photoshop if this “migraine” persists….