Recent studies suggest that social media users are more interested in developing a customer relationship with companies via fan pages than receiving marketing promotions from these companies. This flies in the face of most business’s social media marketing strategies, which focus more on broadcasting their brand message, including promotions and reputation management postings. ZenDesk.com released

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With 200 million users, Twitter is the distant runner-up to Facebook in the social media industry (Facebook has 750 million active users by comparison). So while you are certainly reaching a smaller audience with Twitter, the truth is still that there are 200 million eyes who can watch, or even follow, your feed. This has

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There is a new factor in Google’s search algorithms. Unlike most factors up to this point, this ranking factor is not based primarily in the mathematical understanding of a web crawling program. Rather, this is a ranking factor which relies primarily on human interaction with the content. Introducing: Google’s +1 Button The +1 Button, in

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