Although RevBuilders Marketing provides content writing for those that need it, either on a one-time basis or for ongoing support, sometimes our clients want to write their own content. And that’s perfectly fine! There’s a certain personal aspect to a company doing their own writing that no one who is outsourced can reach. We do
Posts Tagged / Copywriting
Content is king. We know it, you know it, and your site visitors know it. Without compelling content, your site won’t convert no matter how beautiful the design is, so it’s important to have things that visitors wish to interact with when they arrive. While there’s a myriad of ways to entice visitors to click, we’ve found that the below seven types of content knock it out of the park every time.
When someone you meet types in that URL, what are they going to see? Is it going to reflect everything that you talked about in your little 30-second speech? Is it going to portray the same level of professionalism, and is it going to make perfectly clear what it is your company does? Does it interest, entice, and excite like this speech?
If you can answer these three basic questions, then writing for your audience is simply a matter of delivering the information they want, in a way that is both innovative and non-disruptive, in language that is both easily understandable and non-patronizing.
There’s an interesting article that I came across earlier today here on the value of web content. Those who are familiar with RevBuilders know that I’m the “content guy” here, so I’m sure it seems more than fitting that I’m going to crusade for spending more on writers. In fact, I’m sure plenty of you