Integrated marking has become hot in 2014, and like many buzzwords, there are several interpretations of it. The most consistent definition, however, is also the most basic: using multiple interconnected promotional campaigns to achieve the same marketing goal. Put another way, integrated marketing is communicating a consistent message from medium to medium through marketing, starting

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Businesses are built on goals. It’s important for you to understand what you are trying to achieve so that you can get there in the shortest amount of time possible. If you’re reading this blog, you understand that internet marketing is a cornerstone of building a business that is successful and thriving. However, have you stopped and considered whether your goals surrounding internet marketing are realistic or not? Here are some tips to help you ensure that your goals aren’t just lofty and beautiful, but also realistic and achievable.

I know, it sounds like a simple advertisement for our services. I know that saying as much probably makes you think that I’m saying it because I’m getting paid to promote the business. However, I do not make the statement lightly, and in fact, those who know me would say that I make this claim quite begrudgingly. During college, I held the firm belief that merit was all that mattered: Do your job well, and people will find you. However, what working at a marketing company has taught me is just how downright hard it is to find someone who isn’t trying to be found, and how easy it is to find people who do their job less well than the true experts, but know how to market their services. Guess who gets more business? In our fast-paced culture, easy-to-find matters, and you get there through marketing.

I used to regard entrepreneurship as many would regard gambling: high-risk, low chance for reward, but huge rewards for success, and therefore not an honest way to attempt to make a living. Yes, I understood that entrepreneurs work much, much harder than gamblers, but I saw the whole notion as something of a sucker’s game; when so few enterprises actually succeed, it is hard to not look at the raw numbers and think new business as a waste of time. However, in working with entrepreneurs, I see their spirit for innovation, and their desire to facilitate a true shift in thinking. Entrepreneurs don’t do it for the money, I learned, but because they want to make a profound impact, the likes of which usually doesn’t happen in the massive corporations.

At its core, a value proposition considers your business as it relates to your business’s ideal customer. As such, before you can create a valid value proposition, you must know who your ideal customer is. Once you know that, then the value proposition simply becomes the answer to the following question: “If I am your ideal customer, why should I buy from you?” You can point to any number of different reasons, but the most convincing of these reasons is your value proposition.