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Trends in Website Design

What we predict the top trends of 2015 will be, and our thoughts on the trends.

Sure, we’re already into February of the new year, but RevBuilders Marketing hasn’t stopped keeping our thumb on the pulse of the web design world, and we’ve got some predictions for website design for 2015.

Our top four trend predictions for website design in 2015 include:

  1. (More) Responsive Design. Given that the number of mobile users surpassed the number of desktop users last year, according to SmartInsights, we hope more websites are becoming responsive! Mobile design might continue, but we suspect that companies will favor the simplicity of having one website for all users.
  2. Full Images. As photography gets better and technology gets better at handling graphics, we suspect more and more full-body images taking over the tops of websites. We’ve already seen quite a few, but we anticipate more of this happening.
  3. (Continued) Flat Design. Flat design has been on the rise for a while, and we think it’s going to just continue. There’s some speculation as to if it’ll shift to sort-of-flat design, but we’re not sure that’s going to happen in 2015. Maybe next year.
  4. Background Videos. Something else that we’ve seen more and more of are ambient background videos that lend themselves towards giving a feel for the product or service the company is offering. These videos don’t have sound, so they’re not intrusive, but like the full images they’re beautiful and sometimes very thought-provoking, or provide a great insight into the product or service. A few even show what happens behind-the-scenes.

So what does this mean for you and your business?

  • Imagery and video matters. Big time. As it becomes easier for people to access halfway decent cameras, the expectation is going to go up for the quality of photos on a website. And, videos are becoming even more popular and integrated into websites, setting the bar level of design even higher.
  • People are using mobile devices even more. Kind of a duh statement, but this matters if you don’t have a mobile-friendly website. You’re going to be missing out on visitors soon if you aren’t ready for the shift in technology. We don’t think desktops are going away, we just think people are splitting their time more evenly between the devices.
  • People still want functionality. Interestingly, part of what all these trends point to is that yes people like big pretty pictures and cool videos, but they also like functionality. The combination of ambient videos and big pictures with the flat style and responsive design mean that people want personable websites that give them what they want and stay out of their way. Functional websites with clean, if beautiful, aesthetics are winning out.

What do you think the top 2015 trends for website design will be?

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"I have a great passion for the visual aesthetic, and an even greater passion for incorporating these great tools of communication into promotional and marketing strategies. Being able to design, direct and implement elements that transforms a perception is such a rewarding task."