Getting to the number one spot in search engine results takes a constant effort, especially with keywords which have a lot of competition. However, there are some things you can do to get to the first page of results with little effort. Many keywords have only a few big players competing for the number one spot. As a result, there is room for smaller companies with less page rank on the first page. Seizing a spot on the first page just under the biggest players is often possible through just a few simple steps.
Spruce Up Your Internal Links
For some keywords, it is actually possible to get to the first page on search results without ever linking to another website. The secret to this is having a website with a strong internal linking structure. This means having pages reference other pages wherever it is relevant to do so, so that a person (or web crawler) can get to any page in your website in as few clicks as possible.
Obviously, you do not want to have a linking structure where every page references every other page several times—that would be a good way to be flagged as spam—but having a page reference a couple other pages on your site is an easy way to boost your relevancy in search engines.
Just as important as having these internal links, however, is the text which is clickable to follow those links. Try to make your internal links contain keywords when possible. Google pays special attention to clickable anchor text, and so you can boost your relevancy for a keyword by including it once or twice in anchor text.
Put Keywords in Your Meta Data
Meta data is the information which is sent to the browser that is not part of the actual page. This data includes things like the title tag, which displays at the top of the browser window. These tags should be optimized towards a certain keyword or keywords. The result of this is that one of the first items the web crawler sees on your website is relevant to a given keyword. The key here is to keep things relevant: Don’t put a keyword in the title of a page which is not about that keyword! Doing so is a surefire way to trigger Google’s spam filters. Last, but definitely not least:
Update, Update, Update!
Google really, really hates stale websites. If your website hasn’t been updated in a year, you should not be surprised when you are at the bottom of your keywords in search ranking. This happens because Google factors in the age of information when determining relevancy. Which makes sense: Sometimes information gets proven wrong by a later study, or it isn’t as effective due to a new law, protocol, or product.
The good news is that a lot of websites really don’t update that frequently. If your website updates, you can get a major boost off the fact that you are staying on top of news in your industry. Google, as well as potential clients, like that level of commitment. As such, Google is sure to reward you with a higher page rank, which in turn will bring in more customers who will be impressed by your commitment to the latest in your industry. Updating your website with fresh content frequently is therefore one of the best things you can do to stay on top of search rankings.